The book Moneyball: The Art of Winning an Unfair Game, by Michael Lewis came out in 2003 about the Oakland Athletics and GM Billy Bean trying to win with a smaller budget. The primary focus at the time was pitching and on-base-percentage. And we saw this on the field with pitchers such as Barry Zito, Mark Mulder, and Tim Hudson. And currently with hitters like Jack Cust. However, it now seems as though the price of pitching has shot up with pitchers like John Lackey, and A.J. Burnett (Maybe #2 pitchers at best) getting $85 million. Also, the medium average, big power, poor defensive players like Adam Dunn, and Jason Bay seem to still be taking advantage of a down economy.

I don’t know what speech Phil Jackson gave his bench after that first quarter timeout, but he has to give it to them again because the darn thing worked. And I mean worked! Jordan Farmar led the “bench mob” with a career-high 24 points, and the bench scores a season-high 66 points en route to an old-fashioned shellacking of the second best team in the West the Dallas Mavericks (23-11) by 35 points 131-96.

Today it was announced by USC athletic director Mike Garrett that the Trojans would self-impose sanctions resulting from NCAA infraction violations stemming from former coach Tim Floyd’s illegal payments to a USC booster that had ties to former Trojan OJ Mayo.

When you are accustomed to watching USC win Pac-10 championships and Rose Bowls, anything short of that is a disappointment. By those lofty standards, the 2009 season was a disappointment (and hopefully just a down year). When talking about an upcoming season for the USC Trojans, you will hear the words “Rose Bowl” and “National Championship” along with it. It is a sign of where USC football is and where it expects to be. That alone tells you that in the college football world, the high standards at USC are the exception, not the rule.